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Meta Ads Specialist & Performance Marketing Expert

India
USA
Australia
Europe
Bahamas

I Scale Brands With Meta Ads That Actually Work

Performance marketing strategist delivering transformational ROI through data-driven Meta Ads campaigns. 8+ years, 350+ clients, $10M+ in ad spend managed — with results up to 57X ROAS.

8+
Years Exp.
350+
Clients
57X
Peak ROAS
$50K/mo
Ad Spend
57X
Peak ROAS
$10M+
Ad Spend Managed

57.15X ROAS — Off Road Super Store

55.31X ROAS — Swimming Pigs Bahamas

6.73X ROAS — Luxury Home Decor India

5.58X ROAS — GrowShop Europe

350+ Happy Clients Worldwide

8+ Years of Performance Marketing

$10M+ in Total Ad Spend Managed

57.15X ROAS — Off Road Super Store

55.31X ROAS — Swimming Pigs Bahamas

6.73X ROAS — Luxury Home Decor India

5.58X ROAS — GrowShop Europe

350+ Happy Clients Worldwide

8+ Years of Performance Marketing

$10M+ in Total Ad Spend Managed

R3.59M
Revenue Generated
350+
Global Clients
My Story

From Curiosity to World-Class Performance

India
United States
Australia
Germany
Bahamas
Global

I’m Vishnu — a Meta Ads strategist who has spent the last 8+ years obsessing over one thing: turning advertising budgets into transformational revenue for brands across the globe.

My journey began with a simple belief — that every business, regardless of size or industry, deserves advertising that truly works. That belief drove me to master the Meta Ads ecosystem from the ground up: from pixel implementation and audience architecture to creative strategy and full-funnel optimization.

"I don't just run ads — I build scalable revenue machines that compound over time. Every campaign I touch is engineered for peak performance, not just vanity metrics."

Over 8+ years, I’ve worked with 350+ clients across 15+ industries — from South African off-road retailers to luxury resorts in the Bahamas, from premium home décor brands in India to cannabis grow shops in Europe. Each engagement has sharpened my frameworks and deepened my conviction that data-driven creativity is the ultimate competitive advantage.

My mission is simple: help ambitious brands scale with confidence, predictability, and exceptional return on every dollar spent.

Professional Journey

Experience & Core Skills

8+ years of hands-on performance marketing across multiple high-growth roles

Current Role

Lead Meta Ads Strategist
Independent Consultant — Global Clients • 2021–Present

Delivered 57.15X ROAS for Off Road Super Store generating R3.59M revenue

Managed $50K+/month in ad spend across 5 continents

Built full-funnel systems from cold traffic to LTV maximisation

Designed custom attribution models reducing cost-per-purchase by 42%

Scaled multiple eCommerce brands from 6 to 7-figure monthly revenue

Senior Role

Performance Marketing Manager
Digital Agency — Multi-Client • 2018–2021

Managed 80+ active Meta Ads accounts simultaneously across verticals

Achieved average 4.5X ROAS across portfolio of eCommerce clients

Led a team of 6 media buyers and creative strategists

Implemented advanced retargeting funnels reducing CAC by 35%

Introduced A/B creative testing framework adopted agency-wide

eCommerce Focus

eCommerce Growth Specialist
Shopify/WooCommerce Brands • 2016–2018

Helped 40+ Shopify stores achieve first $100K months via Meta Ads

Specialised in dynamic product ads and catalog campaign architecture

Built CRO frameworks increasing landing page CVR by an average of 28%

Implemented pixel event tracking and custom conversion funnels

Developed audience segmentation strategy for luxury product launches

Foundation

Digital Marketing Specialist
In-House Brand — Consumer Goods • 2015–2016

Launched first Facebook Ads campaign generating 3.2X ROAS from day one

Built the brand’s social media presence from 0 to 50K followers

Executed integrated campaigns across Facebook, Instagram, and Google

Managed $5K/month budget scaling to $25K/month within 8 months

Established foundational analytics and reporting infrastructure

Core Competencies

Meta / Facebook Ads
Instagram Advertising
Performance Marketing
Audience Architecture
Creative Strategy
Funnel Optimisation
ROAS Maximisation
A/B Testing
Pixel & Event Tracking
Dynamic Product Ads
Lookalike Audiences
Retargeting Strategy
Budget Scaling
Media Buying
eCommerce Growth
Shopify Integration
CRO
Analytics & Reporting
Arsenal

Tools & Technology Stack

The complete toolkit powering world-class campaign performance

Advertising Platforms
Meta Ads Manager
Facebook Business Suite
Instagram Ads
Google Ads
LinkedIn Campaign Manager
Snapchat Ads
TikTok Ads
Research & Intelligence
AdSpy
Facebook Ad Library
SpyFu
SimilarWeb
SEMrush
BuzzSumo
Answer the Public
Tracking & Analytics
Meta Pixel
Google Analytics 4
Google Tag Manager
Triple Whale
Northbeam
Hyros
Hotjar
CRM & Email
HubSpot
Klaviyo
ActiveCampaign
Mailchimp
Go High Level
Salesforce
Automation & eCommerce
Shopify
WooCommerce
Zapier
Make (Integromat)
AdEspresso
Revealbot
Madgicx
AI Tools
Claude AI
ChatGPT
Midjourney
AdCreative.ai
Copy.ai
Jasper
Perplexity
Methodology

My 8-Step Meta Ads Framework

A battle-tested process refined across 350+ campaigns and $10M+ in managed spend

01
Discovery & Audit
Deep-dive into your business, existing ads, audience data, and competitor landscape to identify growth levers.
02
Audience Architecture
Build layered audience strategies — cold, warm, hot — using Lookalikes, interests, behaviours, and custom data.
03
Creative Strategy & Production
Develop high-converting ad concepts: hooks, angles, formats, and copy optimised for each funnel stage.
04
Campaign Architecture
Structure campaigns with proper bidding strategies, budget allocation, and ad set segmentation for maximum efficiency.
05
Pixel & Tracking Setup
Ensure flawless conversion tracking, Conversions API integration, and custom event mapping for accurate data.
06
Launch & Test Phase
Systematic A/B testing of creatives, audiences, and offers. Rapid iteration to identify winning combinations.
07
Optimisation & Scale
Data-driven scaling of winners while cutting losers. CBO optimisation, bid adjustments, and budget expansion.
08
Reporting & Growth Planning
Weekly performance dashboards, attribution analysis, and forward-looking growth strategy to compound results.
Career KPI Dashboard
Highest ROAS Achieved
0X
Total Clients Served
0+
Years of Experience
0+
Monthly Ad Spend Managed
$0+
Industries Served
0+
Countries Reached
0+
Average Client ROAS
0X
Revenue Generated for Clients
$0M+
Avg. CAC Reduction
0%
Proof of Work

Featured Case Studies

Real results from real campaigns — transparency is my competitive advantage

🇿🇦 South Africa • Automotive
Off Road Super Store
eCommerce / Off-Road Accessories

57.15X ROAS

R3.59M
Revenue
57.15X
ROAS
R62.8K
Ad Spend
Monthly Revenue Growth
Month 1
R400K
Month 2
R980K
Month 3
R2.21M
🇧🇸 Bahamas • Travel & Tourism
Swimming Pigs Bahamas
Luxury Tourism / Experience

55.31X ROAS

$824K
Revenue
55.31X
ROAS
$14.9K
Ad Spend
Funnel Performance
Awareness
340K
Interest
68K
Bookings
2,740
🇮🇳 India • Luxury Retail
Luxury Home Decor India
Premium eCommerce / Interior

6.73X ROAS

₹11.7M
Revenue
6.73X
ROAS
₹1.74M
Ad Spend
Audience Performance
Lookalike
8.2X
Interest
5.9X
Retarget
7.4X
Expertise

15 Industries, Global Reach

Proven results across the most competitive markets worldwide

eCommerce

Travel & Tourism

Luxury Home Decor

Automotive

Health & Wellness

Fashion & Apparel

Fitness & Sports

Education

Home Improvement

Luxury & Jewellery

Horticulture

SaaS / Software

Food & Beverage

Beauty & Skincare

Real Estate

Brands We've Worked With
Off Road Store
Swimming Pigs
LuxuryDecor IN
Differentiators

Why Brands Choose Vishnu

9 reasons why top brands trust me with their most important growth lever

Proven 57X ROAS Track Record
Not promises — documented results. Real campaigns, real revenue, fully transparent reporting with verifiable ROAS numbers across multiple industries.
Data-Driven Creative Strategy
I bridge the gap between analytics and creativity — every ad concept is informed by data, consumer psychology, and platform best practices.
Global Multi-Market Expertise
Experience running campaigns in 20+ countries across 5 continents — from local targeting nuances to international scaling strategies.
Full-Funnel Approach
I don't just run top-of-funnel ads. I architect complete customer journeys from cold awareness to LTV maximisation and repeat purchase campaigns.
Custom Strategy, Not Templates
Every client gets a bespoke strategy built from scratch. No copy-paste playbooks — your brand, audience, and goals drive every decision.
Transparent Communication
Weekly reports, real-time dashboard access, and honest conversations about what's working and what needs adjustment — always.
Rapid Launch & Scale
Campaigns go live within 5–7 business days. My streamlined onboarding and launch process means you start seeing results fast.
Long-Term Partnership Mindset
Average client retention of 18+ months. I invest in understanding your business deeply and grow alongside you, not just for one quarter.
Elite Meta Ads Specialisation
100% focused on Meta Ads ecosystem mastery — not a generalist juggling 10 services. You get a true specialist at the top of their craft.
Client Love

What Clients Say About Me

Real testimonials from real clients — unscripted, unfiltered feedback

🎬
James R.
CEO, Off Road Super Store 🇿🇦
🎬
Sarah L.
Founder, Swimming Pigs Bahamas 🇧🇸
🎬
Priya M.
Director, Luxury Home Decor 🇮🇳
🎬
Hans K.
Owner, GrowShop Europe 🇩🇪
🎬
Mark T.
CMO, TrailBlazer Co 🇦🇺
🎬
Ananya S.
Founder, FashionHub 🇮🇳
🎬
Tyler N.
CEO, SportsDrive 🇺🇸
Ready to Scale?

Let's Build Your Revenue Machine Together

Ready to achieve exceptional ROAS? Let’s discuss your goals and build a strategy that turns your ad budget into transformational revenue.

vishnu@vishnuads.com
+91 98765 43210
linkedin.com/in/vishnuads
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0+
Clients Served
0 Yrs
Experience
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Peak ROAS
$0M+
Revenue Generated
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