Clicks are good.
Profit is better.
Discover what your Meta ads actually earn after advertising, product costs, and other expenses.
Enter your campaign numbers to begin.
Where your revenue goes
- Revenue
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- Meta ad spend
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- Product costs
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- Shipping & handling
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- Payment & platform fees
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- Other costs
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- Total costs
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How the calculations work
Profit: revenue minus ad spend, product costs, shipping, percentage fees, and other costs.
Profit margin: profit divided by revenue × 100. ROAS measures revenue, not profit.
Break-even CPA: revenue remaining after all non-ad costs, divided by orders.
Break-even ROAS: revenue divided by the amount available for advertising after non-ad costs.
Break-even figures hold your entered revenue, order volume, and non-ad costs constant. They are spending limits for this scenario, not forecasts of how performance changes when you scale.
Results are estimates before income tax, based only on the costs entered. Currency selection changes formatting only; it does not convert amounts. This tool does not connect to your Meta account.